Social Media & Campaigns

As a self-proclaimed “Xennial” (an analog childhood and a digital young adulthood), I’ve always felt comfortable telling stories on social media to different generations. I am fluent in Boomer, Millennial and Gen Z. You can have a great story or product or news item to share, but if you don’t share it the right way on the right platform, it can tank. As a marketer, I primarily use Facebook and Instagram, dabble in LinkedIn, and I don’t do Twitter. I am an avid consumer on TikTok (but don’t post videos…. yet) and love using SnapChat with close friends and family.

I love designing marketing campaigns and repackaging and disseminating the same message in 10 different ways to reach 10 different audiences. It’s like a big puzzle and you learn something new every time and what to do better the next time.

How do you keep a sense of community during a pandemic?

From a hybrid in-person/virtual graduation, to re-opening and maintaining treasured traditions, COVID added approximately 987 layers of difficulty to even the most mundane of things, but with a dedicated admin team, we made it work.

Stats

I began running Gunston’s social media accounts on January 15, 2020. The following metrics were gathered on May 27, 2021.
FOLLOWERS: Insta 62.78% increase
Facebook 31% increase

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